Basic marketing research : a decision-making approach

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Bibliographic Details
Main Author: Malhotra, Naresh K., 1949- (Author)
Format: Book
Language: English
Published: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009
Edition: 3rd ed.
Subjects:
marketingový výzkum
SPSS (software)
marketing research
SPSS for Windows
případové studie
case studies
ISBN: 9780135024140 0-13-502414-5
978-0-13-603601-2
978-0-13-605348-4
Physical Description: 671 s. : il. (barev.) ; 28 cm + 1 CD-ROM + 1 příručka (217 s.)

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028 		Description
+ 1 CD + 1 příručka
Location
 FaME Call Number 339.138/MALHOTRA,N.K.
Status
In house loan 		Description
+ 1 CD + 1 příručka
Location
 Study room - 3rd floor Call Number 339.138/MALHOTRA,N.K.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 + 1 CD + 1 příručka FaME 339.138/MALHOTRA,N.K.
In house loan + 1 CD + 1 příručka Study room - 3rd floor 339.138/MALHOTRA,N.K.

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