Basic marketing research : a decision-making approach

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Bibliographic Details
Main Author	Malhotra, Naresh K., 1949- (Author)
Format	Book
Language	English
Published	Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009
Edition	3rd ed.
Subjects	marketingový výzkum SPSS (software) marketing research SPSS for Windows případové studie case studies
ISBN	9780135024140 0-13-502414-5 978-0-13-603601-2 978-0-13-605348-4
Physical Description	671 s. : il. (barev.) ; 28 cm + 1 CD-ROM + 1 příručka (217 s.)

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Status	More Information	Location	Call Number
Status In house loan	More Information + 1 CD + 1 příručka	Location Study room - 3rd floor	Call Number 339.138/MALHOTRA,N.K.
Status Long term loan – Due: 21.12.2028	More Information + 1 CD + 1 příručka	Location FaME	Call Number 339.138/MALHOTRA,N.K.