Essentials of marketing research

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Bibliographic Details
Main Authors: Kumar, V., 1957- (Author), Aaker, David A., 1938- (Author), Day, George S., 1937- (Author)
Format: Book
Language: English
Published: New York : Wiley, c2002
Edition: 2nd ed.
Subjects:
marketingový výzkum
marketing research
ISBN: 047141235X
978-0-470-50632-5
Physical Description: xix, 553 s. : il. (některé barev.) ; 27 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources | Online Resources
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/KUMAR,V.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/KUMAR,V.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 FaME 339.138/KUMAR,V.
In house loan Study room - 3rd floor 339.138/KUMAR,V.

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