Marketing across cultures

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Bibliographic Details
Main Authors: Usunier, Jean-Claude, 1929-2005 (Author), Lee, Julie Anne (Author)
Format: Book
Language: English
Published: Harlow, England : Pearson Education, 2009
Edition: 5th ed.
Subjects:
mezinárodní marketing > sociální aspekty
interkulturní komunikace
export marketing > social aspects
intercultural communication
učebnice
textbooks
ISBN: 9780273713913
Physical Description: xvi, 479 s. : il. ; 25 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/USUNIER,J.C.
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/USUNIER,J.C.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/USUNIER,J.C.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 FaME 339.138/USUNIER,J.C.
Long term loan - Due : 21.12.2028 FaME 339.138/USUNIER,J.C.
30 days Open access collection 339.138/USUNIER,J.C.

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