Managing brand equity : capitalizing on the value of a brand name

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Bibliographic Details
Main Author: Aaker, David A., 1938- (Author)
Format: Book
Language: English
Published: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991
Subjects:
řízení značky > Spojené státy americké
obchodní značky > Spojené státy americké
oceňování obchodní značky > Spojené státy americké
brand management > United States
brand name products > United States
valuation of brand name products > United States
monografie
monographs
ISBN: 0029001013
Physical Description: xiii, 299 s. : il. ; 24 cm

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ikona NpovdaGlossary of Terms
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Long term loan – Due : 22.12.2025 		Description

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30 days - deposit  Place a Hold 		Description

Location
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Status Description Location Call Number
Long term loan - Due : 31.12.2027 FMK 005/AAKER,D.A.
Missing FMK 005/AAKER,D.A.
Long term loan - Due : 22.12.2025 FaME 005/AAKER,D.A.
30 days Open access collection 005/AAKER,D.A.
30 days - deposit  Place a Hold Depository 005/AAKER,D.A.

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