Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

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Bibliographic Details
Main Author	Aaker, David A., 1938- (Author)
Format	Book
Language	English
Published	New York : Free Press, c2004
Subjects	řízení značky obchodní značky oceňování obchodní značky brand management brand name products valuation of brand name products
Online Access	Obsah Biografie Anotace Ukázka z knihy
ISBN	0743249380 978-0-7432-4938-6
Physical Description	xviii, 348 s. : il. ; 24 cm

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Obsah
Biografie
Anotace
Ukázka z knihy

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Status	More Information	Location	Call Number
Status 30 days - deposit	More Information	Location Depository	Call Number 005/AAKER,D.A.
Status 30 days	More Information	Location Open access collection	Call Number 005/AAKER,D.A.
Status 30 days	More Information	Location Open access collection	Call Number 005/AAKER,D.A.
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 005/AAKER,D.A.
Status Long term loan – Due: 31.12.2027	More Information	Location FMC	Call Number 005/AAKER,D.A.
Status Long term loan – Due: 31.12.2027	More Information	Location FMC	Call Number 005/AAKER,D.A.