Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

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Bibliographic Details
Main Author: Aaker, David A., 1938- (Author)
Format: Book
Language: English
Published: New York : Free Press, c2004
Subjects:
řízení značky
obchodní značky
oceňování obchodní značky
brand management
brand name products
valuation of brand name products
ISBN: 0743249380
978-0-7432-4938-6
Physical Description: xviii, 348 s. : il. ; 24 cm

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ikona NpovdaGlossary of Terms
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Long term loan - Due : 31.12.2027 FMK 005/AAKER,D.A.
Long term loan - Due : 31.12.2027 FMK 005/AAKER,D.A.
Long term loan - Due : 21.12.2028 FaME 005/AAKER,D.A.
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