Building strong brands

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Bibliographic Details
Main Author Aaker, David A., 1938- (Author)
Format Book
LanguageEnglish
Published London : Simon & Schuster, 2002
Subjects
řízení značky
obchodní značky
brand management
brand name products
případové studie
case studies
ISBN0743232135
978-0-7432-3213-5
Physical Descriptionix, 380 s. : il. ; 24 cm

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ikona Nápověda Glossary of Terms
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Status Long term loan – Due: 31.12.2027 More Information Location FMC Call Number 005/AAKER,D.A.
Status Long term loan – Due: 31.12.2027 More Information Location FMC Call Number 005/AAKER,D.A.

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