Image marketing : using public perceptions to attain business objectives

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Bibliographic Details
Main Author: Marconi, Joe (Author)
Format: Book
Language: English
Published: Lincolnwood, Ill., USA : Chicago, Ill. : NTC Business Books ; American Marketing Association, c1996
Subjects:
image organizace
public relations
reklama a propagace
ISBN: 0844235040
Physical Description: xviii, 232 s. : il. ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 01.03.2025  Recall This 		Description

Location
 FMK Call Number 005/MARCONI,J.

Status Description Location Call Number
Long term loan - Due : 01.03.2025  Recall This FMK 005/MARCONI,J.

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