The hero and the outlaw : building extraordinary brands through the power of archetypes

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Bibliographic Details
Main Authors	Mark, Margaret (Author), Pearson, Carol, 1944- (Author)
Format	Book
Language	English
Published	New York : McGraw-Hill, c2001
Subjects	obchodní značky brand management
Online Access	Obsah Biografické informace Vydavatelská anotace
ISBN	0071364153 978-0-07-136415-7
Physical Description	xii, 384 s. : il. ; 24 cm

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Biografické informace
Vydavatelská anotace

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days - deposit	More Information	Location Depository	Call Number 658/MARK,M.
Status 30 days	More Information	Location Open access collection	Call Number 658/MARK,M.
Status Long term loan – Due: 31.12.2027	More Information	Location FMC	Call Number 658/MARK,M.