The hero and the outlaw : building extraordinary brands through the power of archetypes

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Bibliographic Details
Main Authors: Mark, Margaret (Author), Pearson, Carol, 1944- (Author)
Format: Book
Language: English
Published: New York : McGraw-Hill, c2001
Subjects:
obchodní značky
brand management
ISBN: 0071364153
978-0-07-136415-7
Physical Description: xii, 384 s. : il. ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
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 FMK Call Number 658/MARK,M.
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30 days – Due : 23.05.2024  Recall This 		Description

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Status Description Location Call Number
Long term loan - Due : 31.12.2027 FMK 658/MARK,M.
Missing FMK 658/MARK,M.
30 days - Due : 23.05.2024  Recall This Open access collection 658/MARK,M.
In house loan Study room - 3rd floor 658/MARK,M.

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