Reklama, propagace a marketingová komunikace

Příručka shrnuje základní informace o efektivním programu reklamní, propagační a marketingové komunikace

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Bibliographic Details
Main Authors: Clow, Kenneth E. (Author), Baack, Donald (Author)
Other Authors: Paulíny, Vladimír (Translator)
Format: Book
Language: Czech
Published: Brno : Computer Press, 2008
Edition: Vyd. 1.
Subjects:
reklama a propagace
marketingová komunikace
communication in marketing
advertising
příručky
handbooks, manuals, etc
ISBN: 9788025117699
Physical Description: xx, 484 s. : barev. il. ; 30 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2028 		Description

Location
 FMK Call Number 339.138/CLOW,K.E.
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FMK Call Number 339.138/CLOW,K.E.
Status
Long term loan – Due : 14.10.2024 		Description

Location
 FaME Call Number 339.138/CLOW,K.E.
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/CLOW,K.E.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/CLOW,K.E.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/CLOW,K.E.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/CLOW,K.E.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/CLOW,K.E.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/CLOW,K.E.
Status
30 days – Due : 09.05.2024  Recall This 		Description

Location
 Open access collection Call Number 339.138/CLOW,K.E.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/CLOW,K.E.

Status Description Location Call Number
Long term loan - Due : 31.12.2028 FMK 339.138/CLOW,K.E.
Long term loan - Due : 21.12.2028 FMK 339.138/CLOW,K.E.
Long term loan - Due : 14.10.2024 FaME 339.138/CLOW,K.E.
Long term loan - Due : 21.12.2028 FaME 339.138/CLOW,K.E.
30 days Open access collection 339.138/CLOW,K.E.
30 days Open access collection 339.138/CLOW,K.E.
30 days Open access collection 339.138/CLOW,K.E.
30 days Open access collection 339.138/CLOW,K.E.
30 days Open access collection 339.138/CLOW,K.E.
30 days - Due : 09.05.2024  Recall This Open access collection 339.138/CLOW,K.E.
In house loan Study room - 3rd floor 339.138/CLOW,K.E.

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