Marketing research : methodological foundations

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Bibliographic Details
Main Authors Churchill, Gilbert A. (Author), Iacobucci, Dawn (Author)
Format Book
LanguageEnglish
Published Mason, Ohio : Thomson/South-Western, c2005
Edition9th ed.
Subjects
ISBN0324201605
978-0-324-20160-4
Physical Descriptionxxii, 697 s. : il. ; 26 cm

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Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 339.138/CHURCHILL,G.A.