Advertising and promotion : an integrated marketing communications perspective
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| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Boston :
McGraw-Hill Irwin,
c2009
|
| Edition | 8th ed. |
| Subjects | |
| ISBN | 9780073381091 0-07-338109-8 |
| Physical Description | xiii, 838 s. : il. ; 28 cm |
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| Status | More Information | Location | Call Number | |
|---|---|---|---|---|
| Status Long term loan – Due: 31.12.2028 | More Information | Location FMC | Call Number 659/BELCH,G. |