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Advertising and promotion : an integrated marketing communications perspective

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Bibliographic Details
Main Authors:	Belch, George E. 1951- (Author), Belch, Michael A. (Author)
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill Irwin, c2009
Edition:	8th ed.
Subjects:	reklama a propagace marketingová komunikace příručky
ISBN:	9780073381091 0-07-338109-8
Physical Description:	xiii, 838 s. : il. ; 28 cm

Status	Description	Location	Call Number
Status Long term loan – Due : 31.12.2028 Recall This	Description Location	FMK	Call Number	659/BELCH,G.

Status	Description	Location	Call Number
Long term loan - Due : 31.12.2028 Recall This		FMK	659/BELCH,G.