Basic marketing : a global-managerial approach

Mezinárodní studentské vydání obsahuje odlišný text od verze určené pro Severní Ameriku

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Bibliographic Details
Main Authors: Cannon, Joseph P. (Author), Perreault, William D. (Author), McCarthy, E. Jerome 1928- (Author)
Format: Book
Language: English
Published: New York : McGraw-Hill, 2008
Edition: 16th ed.
Series: McGraw-Hill higher education
Subjects:
marketing
učebnice vysokých škol
ISBN: 9780071277471
007-127747-1
Physical Description: xxxvi, 790, [46] s. : il. ; 28 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/CANNON,J.P.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/CANNON,J.P.

Status Description Location Call Number
30 days Open access collection 339.138/CANNON,J.P.
In house loan Study room - 3rd floor 339.138/CANNON,J.P.

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