Basic marketing : a global-managerial approach
Mezinárodní studentské vydání obsahuje odlišný text od verze určené pro Severní Ameriku
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| Main Authors | , , |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York :
McGraw-Hill,
2008
|
| Edition | 16th ed. |
| Series | McGraw-Hill higher education
|
| Subjects | |
| ISBN | 9780071277471 007-127747-1 |
| Physical Description | xxxvi, 790, [46] s. : il. ; 28 cm |
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