A branded world : adventures in public relations and the creation of superbrands

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Bibliographic Details
Main Author: Levine, Michael, 1954- (Author)
Format: Book
Language: English
Published: Hoboken, N.J. : J. Wiley, c2003
Subjects:
obchodní značky
brand management
public relations
reklama a propagace
ISBN: 0471263664
Physical Description: xi, 260 s. ; 24 cm

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Table of contents

ikona NpovdaGlossary of Terms
Online Access: Online Resources | Online Resources | Online Resources
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028  Recall This 		Description

Location
 FMK Call Number 658/LEVINE,M.

Status Description Location Call Number
Long term loan - Due : 21.12.2028  Recall This FMK 658/LEVINE,M.

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