Strategic brand management : building, measuring, and managing brand equity

Saved in:
Bibliographic Details
Main Author Keller, Kevin Lane, 1956- (Author)
Format Book
LanguageEnglish
Published Upper Saddle River, N.J.: Pearson Education International, c2008
Edition3rd ed.
Subjects
řízení značky
strategický management
marketingový management
brand management
strategic planning
marketing management
učebnice
textbooks
ISBN9780132336222 0-13-233622-7
978-0-13-188859-3 0-13-188859-5
Physical Descriptionxxi, 692 s. : il. ; 27 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days - deposit More Information Location Depository Call Number 005/KELLER,K.L.
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 005/KELLER,K.L.
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 005/KELLER,K.L.
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 005/KELLER,K.L.
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 005/KELLER,K.L.

Similar Items