Strategic brand management : building, measuring, and managing brand equity

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Bibliographic Details
Main Author: Keller, Kevin Lane, 1956- (Author)
Format: Book
Language: English
Published: Upper Saddle River, N.J.: Pearson Education International, c2008
Edition: 3rd ed.
Subjects:
řízení značky
strategický management
marketingový management
brand management
strategic planning
marketing management
učebnice
textbooks
ISBN: 9780132336222 0-13-233622-7
978-0-13-188859-3 0-13-188859-5
Physical Description: xxi, 692 s. : il. ; 27 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days - deposit  Place a Hold 		Description

Location
 Depository Call Number 005/KELLER,K.L.
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 005/KELLER,K.L.
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 005/KELLER,K.L.
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 005/KELLER,K.L.
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 005/KELLER,K.L.

Status Description Location Call Number
30 days - deposit  Place a Hold Depository 005/KELLER,K.L.
Long term loan - Due : 21.12.2028 FaME 005/KELLER,K.L.
Long term loan - Due : 21.12.2028 FaME 005/KELLER,K.L.
Long term loan - Due : 21.12.2028 FaME 005/KELLER,K.L.
Long term loan - Due : 21.12.2028 FaME 005/KELLER,K.L.

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