Strategic marketing problems : cases and comments

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Bibliographic Details
Main Authors Kerin, Roger A., 1947- (Author), Peterson, Robert A. 1944- (Author)
Format Book
LanguageEnglish
Published Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Edition11th ed.
Subjects
strategický marketing
marketingový management
marketing
případové studie
ISBN0132335719
Physical Descriptionx, 722 s. : il. ; 28 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 21.12.2028 More Information Location FaME Call Number 339.138/KERIN,R.A.

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