Marketing communications : a European perspective

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Bibliographic Details
Main Authors	Pelsmacker, Patrick de, 1957- (Author), Geuens, Maggie, 1969- (Author), Bergh, Joeri van den, 1971- (Author)
Format	Book
Language	English
Published	Harlow, England : Prentice Hall Financial Times, an imprint of Pearson Education, 2007
Edition	Third edition
Subjects	marketingová komunikace communication in marketing učebnice textbooks
ISBN	9780273706939 0-273-70693-4
Physical Description	xviii, 610 stran, 16 nečíslovaných stran obrazových příloh : ilustrace ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days – Due: 12.01.2026	More Information	Location Open access collection	Call Number 339.138/PELSMACKER,P.
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 339.138/PELSMACKER,P.