Marketing communications : a European perspective

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Bibliographic Details
Main Authors: Pelsmacker, Patrick de, 1957- (Author), Geuens, Maggie, 1969- (Author), Bergh, Joeri van den, 1971- (Author)
Format: Book
Language: English
Published: Harlow, England : Prentice Hall Financial Times, an imprint of Pearson Education, 2007
Edition: Third edition
Subjects:
marketingová komunikace
communication in marketing
učebnice
textbooks
ISBN: 9780273706939
0-273-70693-4
Physical Description: xviii, 610 stran, 16 nečíslovaných stran obrazových příloh : ilustrace ; 25 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028 		Description

Location
 FaME Call Number 339.138/PELSMACKER,P.
Status
30 days – Due : 06.01.2025  Recall This 		Description

Location
 Open access collection Call Number 339.138/PELSMACKER,P.

Status Description Location Call Number
Long term loan - Due : 21.12.2028 FaME 339.138/PELSMACKER,P.
30 days - Due : 06.01.2025  Recall This Open access collection 339.138/PELSMACKER,P.

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