Holdings: Consumer behavior :

Consumer behavior : implications for marketing strategy

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Bibliographic Details
Main Authors:	Hawkins, Del I. (Author), Best, Roger J., 1945- (Author), Coney, Kenneth A. (Author)
Format:	Book
Language:	English
Published:	Homewood ; Boston : Irwin, 1989
Edition:	Fourth edition
Subjects:	spotřebitelské chování sociologie spotřeby strategický marketing consumer behavior sociology of consumption strategic marketing učebnice textbooks
ISBN:	0256063311
Physical Description:	xviii, 796 s. : ilustrace ; 24 cm

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Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	339.138/HAWKINS,D.I.

Status	Description	Location	Call Number
30 days		Open access collection	339.138/HAWKINS,D.I.