Persuasive signs : the semiotics of advertising

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Bibliographic Details
Main Authors Beasley, Ron, 1945- (Author), Danesi, Marcel, 1946- (Author)
Format Book
LanguageEnglish
Published Berlin ; New York : Mouton de Gruyter, 2002
SeriesApproaches to applied semiotics
Subjects
reklama a propagace
reklamní texty
psychologie reklamy
reklamní strategie
sémiotika
symboly
ISBN3110173409
3-11-017341-7
Physical Descriptionxi, 193 p. : ill. ; 24 cm

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TOC from ObalkyKnih.cz
ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status In house loan More Information Location Study room - 3rd floor Call Number 659/BEASLEY,R.
Status 30 days More Information Location Open access collection Call Number 659/BEASLEY,R.

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