Persuasive signs : the semiotics of advertising

Saved in:
Bibliographic Details
Main Authors: Beasley, Ron, 1945- (Author), Danesi, Marcel, 1946- (Author)
Format: Book
Language: English
Published: Berlin ; New York : Mouton de Gruyter, 2002
Series: Approaches to applied semiotics
Subjects:
reklama a propagace
reklamní texty
psychologie reklamy
reklamní strategie
sémiotika
symboly
ISBN: 3110173409
3-11-017341-7
Physical Description: xi, 193 p. : ill. ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 659/BEASLEY,R.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/BEASLEY,R.

Status Description Location Call Number
30 days Open access collection 659/BEASLEY,R.
In house loan Study room - 3rd floor 659/BEASLEY,R.

Similar Items