Persuasive signs : the semiotics of advertising

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Bibliographic Details
Main Authors: Beasley, Ron, 1945- (Author), Danesi, Marcel, 1946- (Author)
Format: Book
Language: English
Published: Berlin ; New York : Mouton de Gruyter, 2002
Series: Approaches to applied semiotics
Subjects:
reklama a propagace
reklamní texty
psychologie reklamy
reklamní strategie
sémiotika
symboly
ISBN: 3110173409
3-11-017341-7
Physical Description: xi, 193 p. : ill. ; 24 cm

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ikona NpovdaGlossary of Terms
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30 days - Due : 06.01.2025  Recall This Open access collection 659/BEASLEY,R.
In house loan Study room - 3rd floor 659/BEASLEY,R.

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