Marketing podle cílových skupin : [jak žijeme, co kupujeme, čím se řídíme]

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Bibliographic Details
Main Authors: Kalka, Jochen (Author), Allgayer, Florian (Author)
Format: Book
Language: Czech
Published: Brno : Computer Press, 2007
Edition: Vyd. 1.
Subjects:
marketingová komunikace
reklama a propagace
spotřebitelské chování
socioekonomické skupiny
marketingový výzkum > Evropa
communication in marketing
advertising
consumer behavior
socioeconomic groups
marketing research > Europe
případové studie
case studies
ISBN: 9788025116173
Physical Description: vii, 270 s. : barev. il., mapy, portréty ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Study room UH Call Number 339.138/KALKA,J.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/KALKA,J.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/KALKA,J.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/KALKA,J.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/KALKA,J.

Status Description Location Call Number
30 days Study room UH 339.138/KALKA,J.
30 days Open access collection 339.138/KALKA,J.
30 days Open access collection 339.138/KALKA,J.
30 days Open access collection 339.138/KALKA,J.
In house loan Study room - 3rd floor 339.138/KALKA,J.

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