Marketing podle cílových skupin : [jak žijeme, co kupujeme, čím se řídíme]

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Bibliographic Details
Main Authors	Kalka, Jochen (Author), Allgayer, Florian (Author)
Format	Book
Language	Czech
Published	Brno : Computer Press, 2007
Edition	Vyd. 1.
Subjects	marketingová komunikace reklama a propagace spotřebitelské chování socioekonomické skupiny marketingový výzkum > Evropa communication in marketing advertising consumer behavior socioeconomic groups marketing research > Europe případové studie case studies
ISBN	9788025116173
Physical Description	vii, 270 s. : barev. il., mapy, portréty ; 24 cm

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