Werbung als Unterhaltung : wie Branded Entertainment und Advertainment Werbung mit Unterhaltung verschmelzen
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| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
Saarbrücken :
VDM Verlag Dr. Müller,
2007
|
| Subjects | |
| ISBN | 9783836410946 |
| Physical Description | 155 s. |
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| Status | More Information | Location | Call Number | |
|---|---|---|---|---|
| Status In house loan | More Information | Location Study room - 3rd floor | Call Number 659/SCMALZ,J.S. |