Werbung als Unterhaltung : wie Branded Entertainment und Advertainment Werbung mit Unterhaltung verschmelzen

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Bibliographic Details
Main Author: Schmalz, Jan Sebastian (Author)
Format: Book
Language: English
Published: Saarbrücken : VDM Verlag Dr. Müller, 2007
Subjects:
reklama a propagace
zábava
masmédia
branded entertainment
ISBN: 9783836410946
Physical Description: 155 s.

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 659/SCMALZ,J.S.

Status Description Location Call Number
In house loan Study room - 3rd floor 659/SCMALZ,J.S.

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