Branded entertainment : product placement & brand strategy in the entertainment business

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Bibliographic Details
Main Author	Lehu, Jean-Marc (Author)
Format	Book
Language	English
Published	London ; Philadelphia : Kogan Page, 2007
Subjects	marketingová komunikace reklama a propagace masmédia film zábavní průmysl obchodní značky zábava reklamní média communication in marketing advertising branded entertainment mass media show business brand name products entertainment advertising media
Online Access	Obsah Anotace
ISBN	0749449403 978-0-7494-4940-7
Physical Description	ix, 266 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status In house loan	More Information	Location Study room - 3rd floor	Call Number 659/LEHU,J.M.
Status 30 days	More Information	Location Open access collection	Call Number 659/LEHU,J.M.
Status 30 days	More Information	Location Open access collection	Call Number 659/LEHU,J.M.
Status Long term loan – Due: 31.12.2028	More Information	Location FaME	Call Number 659/LEHU,J.M.