Holdings: Marketing management :

Marketing management : principles, analysis, and applications. Vol. 1 /

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Bibliographic Details
Main Authors:	Shapiro, Benson P. (Author), Dolan, Robert J. (Author), Quelch, John A., 1951- (Author)
Format:	Book
Language:	English
Published:	Homewood, Il. : Irwin, 1985
Subjects:	případové studie management marketing kalkulace cen distribuce zboží prodej positioning marketingový mix
ISBN:	0256031533
Physical Description:	xv, 666 s. : il., tab., obr. ; 24 cm

Status	Description	Location	Call Number
Status 30 days - deposit Place a Hold	Description Location	Depository	Call Number	658.8/SHAPIRO,B.P.

Status	Description	Location	Call Number
30 days - deposit Place a Hold		Depository	658.8/SHAPIRO,B.P.