Marketing management : principles, analysis, and applications. Vol. 1 /

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Bibliographic Details
Main Authors Shapiro, Benson P. (Author), Dolan, Robert J. (Author), Quelch, John A., 1951- (Author)
Format Book
LanguageEnglish
Published Homewood, Il. : Irwin, 1985
Subjects
případové studie
management
marketing
kalkulace cen
distribuce zboží
prodej
positioning
marketingový mix
ISBN0256031533
Physical Descriptionxv, 666 s. : il., tab., obr. ; 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status 30 days - deposit More Information Location Depository Call Number 658.8/SHAPIRO,B.P.

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