Marketing and the bottom line : the marketing metrics that will pump up cash flow

Saved in:
Bibliographic Details
Main Author: Ambler, Tim, 1937- (Author)
Format: Book
Language: English
Published: London : FT Prentice Hall, 2003
Edition: 2nd ed.
Subjects:
marketing
cash flow
marketingový management
strategický marketing
ISBN: 0273661949
Physical Description: xiv, 320 s. : il. ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2028  Recall This 		Description

Location
 FaME Call Number 339.138/AMBLER,T.

Status Description Location Call Number
Long term loan - Due : 31.12.2028  Recall This FaME 339.138/AMBLER,T.

Similar Items