Mezinárodní marketingový management : [globalizace a světové trhy, marketingové plánování a controlling, potenciál a lidské zdroje]

Příručka shrnuje základní informace o jednotlivých oborech mezinárodního marketingového managementu v éře globalizace.

Saved in:
Bibliographic Details
Main Authors: Berndt, Ralph, 1947- (Author), Fantapié Altobelli, Claudia (Author), Sander, Matthias (Author)
Format: Book
Language: Czech
Published: Brno : Computer Press, 2007
Edition: Vyd. 1.
Series: Praxe manažera (Computer Press)
Business books (Computer Press)
Subjects:
marketingový management
mezinárodní marketing
marketing management
export marketing
příručky
handbooks and manuals
ISBN: 9788025116418
Physical Description: viii, 360 s. : il. ; 23 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 01.09.2026 		Description

Location
 FMK Call Number 339.138/BERNDT,R.
Status
30 days - deposit  Place a Hold 		Description

Location
 Depository Call Number 339.138/BERNDT,R.
Status
Long term loan – Due : 31.12.2028 		Description

Location
 FaME Call Number 339.138/BERNDT,R.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/BERNDT,R.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/BERNDT,R.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/BERNDT,R.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/BERNDT, R.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/BERNDT,R.

Status Description Location Call Number
Long term loan - Due : 01.09.2026 FMK 339.138/BERNDT,R.
30 days - deposit  Place a Hold Depository 339.138/BERNDT,R.
Long term loan - Due : 31.12.2028 FaME 339.138/BERNDT,R.
30 days Open access collection 339.138/BERNDT,R.
30 days Open access collection 339.138/BERNDT,R.
30 days Open access collection 339.138/BERNDT,R.
30 days Open access collection 339.138/BERNDT, R.
In house loan Study room - 3rd floor 339.138/BERNDT,R.

Similar Items