Mezinárodní marketingový management : [globalizace a světové trhy, marketingové plánování a controlling, potenciál a lidské zdroje]

Příručka shrnuje základní informace o jednotlivých oborech mezinárodního marketingového managementu v éře globalizace.

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Bibliographic Details
Main Authors	Berndt, Ralph, 1947- (Author), Fantapié Altobelli, Claudia (Author), Sander, Matthias (Author)
Format	Book
Language	Czech
Published	Brno : Computer Press, 2007
Edition	Vyd. 1.
Series	Praxe manažera (Computer Press) Business books (Computer Press)
Subjects	marketingový management mezinárodní marketing marketing management export marketing příručky handbooks and manuals
ISBN	9788025116418
Physical Description	viii, 360 s. : il. ; 23 cm

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