Marketing : concepts and strategies

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Bibliographic Details
Main Authors	Pride, William M. (Author), Ferrell, O. C., 1943- (Author)
Format	Book
Language	English
Published	Boston : Houghton Mifflin, c1997.
Edition	10th ed.
Subjects	marketing
ISBN	039578574X
Physical Description	xxxii, 666 s. : il. ; 26 cm.

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/PRIDE,W.M.