Integrated marketing communications

Saved in:
Bibliographic Details
Main Authors: Pickton, David (Author), Broderick, Amanda (Author)
Format: Book
Language: English
Published: Harlow : FT Prentice Hall/Financial Times, 2005
Edition: 2nd ed.
Subjects:
marketing
marketingová komunikace
communication in marketing
učebnice vysokých škol
textbooks (higher)
ISBN: 0273676458 978-0-273-67645-8
Physical Description: xxii, 761 s., [8] s. obr. příl. : il. (některé barev.) + 1 CD ROM

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Specific loan 		Description

Location
 FMK/ÚMK Call Number 339.138/PICKTON,D.
Status
30 days 		Description
+ CD
Location
 Open access collection Call Number 339.138/PICKTON,D.
Status
30 days 		Description
+ CD
Location
 Open access collection Call Number 339.138/PICKTON,D.
Status
In house loan 		Description
+ 1 CD
Location
 Study room - 3rd floor Call Number 339.138/PICKTON,D.

Status Description Location Call Number
Specific loan FMK/ÚMK 339.138/PICKTON,D.
30 days + CD Open access collection 339.138/PICKTON,D.
30 days + CD Open access collection 339.138/PICKTON,D.
In house loan + 1 CD Study room - 3rd floor 339.138/PICKTON,D.

Similar Items