International marketing

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Bibliographic Details
Main Authors	Cateora, Philip R. (Author), Graham, John L., 1947- (Author)
Format	Book
Language	English
Published	Boston : McGraw-Hill/Irwin, c2007
Edition	13th ed.
Subjects	mezinárodní marketing international marketing učebnice vysokých škol případové studie textbooks (higher) case studies
Online Access	Obsah
ISBN	0071105948 978-0-07-110594-1
Physical Description	xxxii, 702 s. : il. ; 27 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/CATEORA,P.R.