Holdings: International marketing

International marketing

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Bibliographic Details
Main Authors:	Cateora, Philip R. (Author), Graham, John L., 1947- (Author)
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill/Irwin, c2007
Edition:	13th ed.
Subjects:	mezinárodní marketing international marketing učebnice vysokých škol případové studie textbooks (higher) case studies
ISBN:	0071105948 978-0-07-110594-1
Physical Description:	xxxii, 702 s. : il. ; 27 cm

Online Access: Online Resources

Status	Description	Location	Call Number
Status 30 days	Description Location	Open access collection	Call Number	339.138/CATEORA,P.R.

Status	Description	Location	Call Number
30 days		Open access collection	339.138/CATEORA,P.R.