Marketing of high-technology products and innovations

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Bibliographic Details
Main Authors	Mohr, Jakki J. (Author), Sengupta, Sanjit (Author), Slater, Stanley F. (Author)
Format	Book
Language	English
Published	Upper Saddle River : Pearson/Prentice Hall, c2005
Edition	2nd ed.
Subjects	marketing technologie technologický rozvoj inovace marketing inovací výzkum a vývoj technology technological development innovations innovation marketing research and development učebnice případové studie textbooks case studies
Online Access	Obsah
ISBN	0131411683
Physical Description	xx, 450 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days	More Information	Location Open access collection	Call Number 339.138/MOHR,J.
Status Long term loan – Due: 21.12.2028	More Information	Location FaME	Call Number 339.138/MOHR,J.