Holdings: Marketing of high-technology products and innovations

Marketing of high-technology products and innovations

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Bibliographic Details
Main Authors:	Mohr, Jakki J. (Author), Sengupta, Sanjit (Author), Slater, Stanley F. (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River : Pearson/Prentice Hall, c2005
Edition:	2nd ed.
Subjects:	marketing technologie technologický rozvoj inovace marketing inovací výzkum a vývoj technology technological development innovations innovation marketing research and development učebnice případové studie textbooks case studies
ISBN:	0131411683
Physical Description:	xx, 450 s. : il. ; 25 cm

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Table of contents

Glossary of Terms

Online Access: Online Resources

Status	Description	Location	Call Number
Status Long term loan – Due : 21.12.2028	Description Location	FaME	Call Number	339.138/MOHR,J.
Status 30 days	Description Location	Open access collection	Call Number	339.138/MOHR,J.

Status	Description	Location	Call Number
Long term loan - Due : 21.12.2028		FaME	339.138/MOHR,J.
30 days		Open access collection	339.138/MOHR,J.