Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage

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Bibliographic Details
Main Authors: Brown, Linden (Author), McDonald, Malcolm (Author)
Format: Book
Language: English
Published: Basingstoke : Macmillan, 1994
Edition: 1. publ
Subjects:
strategický marketing
Evropa
ISBN: 0333613503
Physical Description: xi, 370 s. : il., grafy, tabulky ; 23 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 21.12.2028  Recall This 		Description

Location
 FaME Call Number 339.138/BROWN,L.

Status Description Location Call Number
Long term loan - Due : 21.12.2028  Recall This FaME 339.138/BROWN,L.

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