Competitive marketing strategy for Europe : developing, maintaining and defending competitive advantage

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Bibliographic Details
Main Authors Brown, Linden (Author), McDonald, Malcolm (Author)
Format Book
LanguageEnglish
Published Basingstoke : Macmillan, 1994
Edition1. publ
Subjects
ISBN0333613503
Physical Descriptionxi, 370 s. : il., grafy, tabulky ; 23 cm

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Holdings details from Knihovna UTB
Status Long term loan Due: 21.12.2028 More Information Location FaME Call Number 339.138/BROWN,L.