Business market management : understanding, creating, and delivering value

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Bibliographic Details
Main Authors Anderson, James C., 1953- (Author), Narus, James A. (Author)
Format Book
LanguageEnglish
Published Upper Saddle River, N.J. : Pearson Prentice Hall, c2004
Edition2nd ed.
Subjects
ISBN0130451878
Physical Descriptionxx, 460 s : il. ; 25 cm

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Holdings details from Knihovna UTB
Status Long term loan Due: 21.12.2028 More Information Location FaME Call Number 339.138/ANDERSON,J.C.