Největší představitelé marketingu : jejich hlavní myšlenky, názory a díla : [Peter Drucker, Michael Porter, Tom Peters, Igor Ansoff, Theodore Levitt, Philip Kotler a další]
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| Main Author | |
|---|---|
| Format | Book |
| Language | Czech |
| Published |
Brno :
Computer Press,
2006
|
| Edition | Vyd. 2. |
| Subjects | |
| ISBN | 8025110133 |
| Physical Description | xii, 104 s. ; 23 cm |
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