Social marketing : improving the quality of life

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Bibliographic Details
Main Authors Kotler, Philip, 1931- (Author), Roberto, Ned (Author), Lee, Nancy, 1932- (Author)
Format Book
LanguageEnglish
Published Thousand Oaks, California : Sage, c2002
Edition2nd ed.
Subjects
sociální marketing
social marketing
učebnice
textbooks
ISBN0761924345
Physical Descriptionxvi, 438 s. : il. ; 24 cm

Cover

ikona Nápověda Glossary of Terms
Status More Information Location Call Number
Holdings details from Knihovna UTB
Status Long term loan – Due: 31.12.2099 More Information Location FMC Call Number 339.138/KOTLER,P.

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