Segmentation and positioning for strategic marketing decisions

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Bibliographic Details
Main Author: Myers, James H. (Author)
Format: Book
Language: English
Published: Chicago : American Marketing Association, c1996
Subjects:
ISBN: 0877572593
Physical Description: xiii, 358 s. : il. ; 24 cm

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Status Description Location Call Number
Long term loan - Due : 31.12.2027 FMK 339.138/MYERS,J.H.
30 days - deposit  Place a Hold Depository 339.138/MYERS,J.H.