Segmentation and positioning for strategic marketing decisions

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Bibliographic Details
Main Author Myers, James H. (Author)
Format Book
LanguageEnglish
Published Chicago : American Marketing Association, c1996
Subjects
ISBN0877572593
Physical Descriptionxiii, 358 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status 30 days - deposit More Information Location Depository Call Number 339.138/MYERS,J.H.
Status Long term loan Due: 31.12.2027 More Information Location FMC Call Number 339.138/MYERS,J.H.