Principles of direct and database marketing

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Bibliographic Details
Main Author Tapp, Alan (Author)
Format Book
LanguageEnglish
Published Harlow, England : Financial Times/Prentice Hall, 2005
Edition3rd ed.
Subjects
ISBN0273683551
Physical Descriptionxiv, 489 s. : il. ; 25 cm

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Holdings details from Knihovna UTB
Status 30 days More Information Location Open access collection Call Number 339.138/TAPP,A.
Status Long term loan Due: 21.12.2028 More Information Location FMC Call Number 339.138/TAPP,A.