Holdings: Principles of direct and database marketing

Principles of direct and database marketing

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Bibliographic Details
Main Author:	Tapp, Alan (Author)
Format:	Book
Language:	English
Published:	Harlow, England : Financial Times/Prentice Hall, 2005
Edition:	3rd ed.
Subjects:	databáze internetový marketing MARKETING přímý marketing reklama
ISBN:	0273683551
Physical Description:	xiv, 489 s. : il. ; 25 cm

Cover

Cover Image

Table of contents

Glossary of Terms

Status	Description	Location	Call Number
Status Long term loan – Due : 21.12.2028	Description Location	FMK	Call Number	339.138/TAPP,A.
Status 30 days	Description Location	Open access collection	Call Number	339.138/TAPP,A.

Status	Description	Location	Call Number
Long term loan - Due : 21.12.2028		FMK	339.138/TAPP,A.
30 days		Open access collection	339.138/TAPP,A.