Marketing v otázkách a odpovědích
Kniha amerického profesora na Kellogg School of Management, Northwestern University seznamuje čtenáře formou otázek a odpovědí s hlavními marketingovými pojmy (segmentace, zacílení, umístění a diferenciace), s marketingovým nástrojem, známým jako 4P - produkt, cena (price), místo (place), a propagac...
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| Main Author | |
|---|---|
| Format | Book |
| Language | Czech |
| Published |
Brno :
CP Books,
2005
|
| Edition | Vyd. 1. |
| Subjects | |
| ISBN | 8025105180 |
| Physical Description | iv, 130 s. ; 23 cm |
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