Marketing v otázkách a odpovědích

Kniha amerického profesora na Kellogg School of Management, Northwestern University seznamuje čtenáře formou otázek a odpovědí s hlavními marketingovými pojmy (segmentace, zacílení, umístění a diferenciace), s marketingovým nástrojem, známým jako 4P - produkt, cena (price), místo (place), a propagac...

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Bibliographic Details
Main Author: Kotler, Philip, 1931- (Author)
Format: Book
Language: Czech
Published: Brno : CP Books, 2005
Edition: Vyd. 1.
Subjects:
marketing
příručky
handbooks, manuals, etc.
ISBN: 8025105180
Physical Description: iv, 130 s. ; 23 cm

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Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Missing 		Description

Location
 FMK/ÚMK Call Number 339.138/KOTLER,P.
Status
Discarded 		Description

Location
 FaME Call Number 339.138/KOTLER,P.
Status
30 days – Due : 06.01.2025  Recall This 		Description

Location
 Open access collection Call Number 339.138/KOTLER,P.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/KOTLER,P.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/KOTLER,P.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/KOTLER,P.
Status
30 days 		Description

Location
 Open access collection Call Number 339.138/KOTLER,P.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 339.138/KOTLER,P.

Status Description Location Call Number
Missing FMK/ÚMK 339.138/KOTLER,P.
Discarded FaME 339.138/KOTLER,P.
30 days - Due : 06.01.2025  Recall This Open access collection 339.138/KOTLER,P.
30 days Open access collection 339.138/KOTLER,P.
30 days Open access collection 339.138/KOTLER,P.
30 days Open access collection 339.138/KOTLER,P.
30 days Open access collection 339.138/KOTLER,P.
In house loan Study room - 3rd floor 339.138/KOTLER,P.

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