Marketing v otázkách a odpovědích

Kniha amerického profesora na Kellogg School of Management, Northwestern University seznamuje čtenáře formou otázek a odpovědí s hlavními marketingovými pojmy (segmentace, zacílení, umístění a diferenciace), s marketingovým nástrojem, známým jako 4P - produkt, cena (price), místo (place), a propagac...

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Bibliographic Details
Main Author: Kotler, Philip, 1931- (Author)
Format: Book
Language: Czech
Published: Brno : CP Books, 2005
Edition: Vyd. 1.
Subjects:
ISBN: 8025105180
Physical Description: iv, 130 s. ; 23 cm

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Table of contents

Status Description Location Call Number
Status
Missing
Description

Location
FMK/ÚMK Call Number 339.138/KOTLER,P.
Status
Missing
Description

Location
FaME Call Number 339.138/KOTLER,P.
Status
30 days
Description

Location
Open access collection Call Number 339.138/KOTLER,P.
Status
30 days
Description

Location
Open access collection Call Number 339.138/KOTLER,P.
Status
30 days Due : 12.04.2024  Recall This
Description

Location
Open access collection Call Number 339.138/KOTLER,P.
Status
30 days
Description

Location
Open access collection Call Number 339.138/KOTLER,P.
Status
30 days
Description

Location
Open access collection Call Number 339.138/KOTLER,P.
Status
In house loan
Description

Location
Study room - 3rd floor Call Number 339.138/KOTLER,P.

Status Description Location Call Number
Missing FMK/ÚMK 339.138/KOTLER,P.
Missing FaME 339.138/KOTLER,P.
30 days Open access collection 339.138/KOTLER,P.
30 days Open access collection 339.138/KOTLER,P.
30 days - Due : 12.04.2024  Recall This Open access collection 339.138/KOTLER,P.
30 days Open access collection 339.138/KOTLER,P.
30 days Open access collection 339.138/KOTLER,P.
In house loan Study room - 3rd floor 339.138/KOTLER,P.