Marketing professional services : forward-thinking strategies for boosting your business, your image, and your profits

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Bibliographic Details
Main Authors	Bloom, Paul N. (Author), Hayes, Thomas J. 1953- (Author), Kotler, Philip, 1931- (Author)
Format	Book
Language	English
Published	Paramus, NJ : Prentice Hall, c2002
Edition	2nd ed.
Subjects	MARKETING strategický marketing
ISBN	073520179X
Physical Description	x, 422 s. : il. ; 24 cm

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Holdings details from Knihovna UTB
Status	More Information	Location	Call Number
Status 30 days - deposit	More Information	Location Depository	Call Number 339.138/KOTLER,P.
Status Long term loan – Due: 31.12.2027	More Information	Location FMC	Call Number 339.138/KOTLER,P.

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