Marketing finance : turning marketing strategies into shareholder value

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Bibliographic Details
Main Author: Ward, Keith, 1949- (Author)
Format: Book
Language: English
Published: Oxford : Elsevier Butterworth-Heinemann, c2004
Subjects:
finance podniku
finanční management
plánování
strategický marketing
ISBN: 0750657707
Physical Description: xii, 349 s. ; 24 cm

Cover

Table of contents

ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
30 days 		Description

Location
 Open access collection Call Number 658/WARD,K.
Status
In house loan 		Description

Location
 Study room - 3rd floor Call Number 658/WARD,K.

Status Description Location Call Number
30 days Open access collection 658/WARD,K.
In house loan Study room - 3rd floor 658/WARD,K.

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