Marketing corporate image : the company as your number one product

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Bibliographic Details
Main Authors Gregory, James R. (Author), Wiechmann, Jack G. (Author)
Format Book
LanguageEnglish
Published Lincolnwood, IL : NTC Business Books, 1999
Edition2nd ed.
Subjects
ISBN0844233072
Physical Descriptionxiii, 274 s. : il. ; 23 cm

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Holdings details from Knihovna UTB
Status Long term loan Due: 21.12.2028 More Information Location FMC Call Number 659/GREGORY,J.R.