Marketing communications : a European perspective

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Bibliographic Details
Main Authors: Pelsmacker, Patrick de, 1957- (Author), Bergh, Joeri van den, 1971- (Author), Geuens, Maggie, 1969- (Author)
Format: Book
Language: English
Published: Harlow : Pearson Education, 2004
Edition: 2nd ed.
Subjects:
marketingová komunikace
communication in marketing
monografie
monographs
ISBN: 0273685007
Physical Description: xv, 578 s. : il. ; 25 cm

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ikona NpovdaGlossary of Terms
Status Description Location Call Number
Status
Long term loan – Due : 31.12.2099 		Description

Location
 FMK Call Number 339.138/PELSMACKER,P.
Status
30 days – Due : 17.12.2024  Recall This 		Description

Location
 Open access collection Call Number 339.138/PELSMACKER,P.

Status Description Location Call Number
Long term loan - Due : 31.12.2099 FMK 339.138/PELSMACKER,P.
30 days - Due : 17.12.2024  Recall This Open access collection 339.138/PELSMACKER,P.

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